About Us
Founded in London and informed by Southeast Asian heritage, Pusaka is a handcrafted jewellery brand working within the intricate discipline of filigree jewellery and wire manipulation.
These traditional artisan techniques demand patience, precision, and time, resulting in contemporary jewellery that resists mass production and prioritises permanence.
The name Pusaka originates from Javanese–Sanskrit, meaning “heirloom” or “sacred treasure.” It embodies the foundation of the brand: Handcrafted jewellery created not as a disposable ornament, but as meaningful objects designed to be kept, worn, and passed down through generations.
At its core, Pusaka is a contemporary jewellery studio guided by the idea that jewellery is a vessel for memory and meaning. Each piece is conceived as wearable art—shaped by symbolism, narrative, and the quiet permanence of handcraft, where intention is as important as form.
Influences such as Indonesian batik, architectural ornamentation, and natural patterns inform the brand’s visual language, not as replication, but as reinterpretation shaped by memory, artefact, and cultural reflection.
These ideas are expressed through thematic collections including The Garden of Recollection, Wrap in Meaning, and The Flower Universe, where narrative and technique come together in sculptural form, exploring how storytelling, symbolism, and handcraft can exist within contemporary jewellery.
Our commitment extends beyond design into process. Pusaka works with recycled and traceable materials wherever possible, minimises waste throughout production, and collaborates with artisans who preserve and champion traditional handcraft techniques. This approach ensures each piece is created with responsibility, integrity, and respect for both material and making.
Our pieces are made not only to be worn but to be kept—carrying story, craft, and identity forward across generations.
Our Brand DNA
IDENTITY
Jewellery as a reflection of the wearer’s life, aspirations, and narrative. Each piece becomes a language of memory, meaning, and quiet strength.
QUALITY
Every Pusaka piece is handcrafted in our London studio using time-honoured techniques. Designed with precision and care, each object is made to endure, resist fleeting trends, and hold its integrity over time.
CREATIVITY
Traditional motifs, natural forms, and architectural patterns are reinterpreted through contemporary filigree and hand-forged techniques. Each design bridges heritage and modernity through form, texture, and symbolism, remaining distinctly Pusaka.
Our Customer
We design handcrafted jewellery for culturally conscious collectors who are drawn to objects with meaning. Our customers are not defined by trends, but by an appreciation for thoughtful design, craftsmanship, and cultural depth.
They are collectors who see jewellery as part of personal identity and lived experience—pieces that carry symbolism, memory, and significance beyond adornment. Rather than seasonal fashion, they seek contemporary jewellery that feels intentional, considered, and enduring.
Although each customer has their own story, several distinct profiles emerge across the Pusaka community:
01. THE STORYTELLER
Drawn to exceptional craftsmanship and cultural narrative, these collectors seek handcrafted jewellery rich in meaning and provenance. They are attracted to contemporary jewellery that embodies heritage, symbolism, and artistry—pieces that function as wearable art and carry stories shaped by tradition and design. Each object becomes a personal artefact, connecting culture, identity, and memory across generations.
02. THE MEMORYKEEPER
Guided by memory, symbolism, and personal narrative, these collectors seek handcrafted jewellery that marks life’s defining moments. Drawn to contemporary jewellery with emotional and cultural significance, they choose pieces that preserve stories, honour relationships, and become heirlooms over time. Each piece carries the essence of artisan craftsmanship and wearable storytelling.