THE STORY BEHIND
"IT IS NOT ONLY ABOUT MATERIAL OBJECTS OR PROPERTY, BUT ALSO THE SPIRITS AND IDENTITY"
With a vision to become a global jewellery brand that supports traditional arts and craftsmanship, Pusaka, meaning "Treasure" or "Heirloom" in Sanskrit, is a jewellery atelier that focuses on creating bespoke wedding and ready to wear silver filigree jewellery.
Reinventing Indonesia batik and filigree work by creating the jewellery of tomorrow, Pusaka product combines traditional batik motifs with unique sequences found in natural objects and buildings.
"Our products are uniquely rich in story as well as tradition and could be passed down through the generations. It is a product rooted in tradition, created with passion, and driven by innovation."
With identity, quality and sustainability as the brand DNA, we believe that more than just an adornment to be collected or worn, jewellery acts as a storytelling medium that can reflect the wearer's personality, aspiration, and beliefs. Having said that, our jewellery is specially design and crafted for individuals who value the aspect of cultural tradition, storytelling and craftsmanship.
At Pusaka, we genuinely care about our environment and consumers, so instead of creating mass-produced jewellery pieces, we focus on creating a limited number of jewellery products for each collection.
We utilise crafts production and lean-manufacturing, minimising product waste through the use of traditional hand skills and techniques prioritising in the quality and perpetuity of each item as an heirloom, rather than an ephemeral object/item.
We also try our best to identify our supply chain, opt to eco-friendly options when possible and build a collaborative practice between designer, maker and supplier.